World Congress 2004

Now, if someone wants to understand and use credit cards, on the internet, there is a website that can be visited. Kredi Karti Basvurusu is the website that discuss about credit cards. Using credit cards is a good thing. However, everyone must continue to use credit cards wisely.

At this time, we can certainly find a lot of growth and progress of all things. One of them is in a transaction. As we know that when we transact, money is a sure thing we need. Money serves as a medium of exchange of an object that we use to get an object that we want. And with the development and progress in the transaction, at the moment, we do not have to use the money (cash) when we do transactions. We can perform transactions using credit cards.

Indeed, we continue to use the money, however, the money in the bank, not in our wallets. Using a credit card it is a matter that we are profitable and easy. As we know that when we transact, we must always carry cash. It sometimes makes us feel the difficulties, especially if we want to buy expensive products, like cars, fancy clothes, and so forth. Do we have to bring a lot of money? Absolutely we do not. We’ll find it easier and practical to use a credit card.

Many entrepreneurs spend their lives looking for the One Big Idea that will make them rich.

Most believe the idea will come to them in a sudden instant of clarity that is often called the “Eureka Moment”.

The original Eureka Moment is said to have occurred when the ancient Greek mathematician and engineer Archimedes discovered his law of the displacement of water while sitting in the bath – basically, Archimedes in, water out.

He was so pleased by this that he immediately leapt out of the bath and ran into the street shouting “Eureka” – Greek for “I have found it”.

Or so the story goes. Even if it is true, the point is that the Eureka Moment was only part of a long process of study, research, and reflection. This is true of nearly all Eureka Moments.

This has not stopped scholars trying to find ways to replicate the Eureka Moment, to find short cuts to thinking up the One Big Idea.

The study of “creativity” pre-dates even Archimedes, beginning with his fellow Greek, the philosopher Plato, who believed the ability to imagine ideas was innate in every human being and could be unlocked by proper education.

Although few modern neuroscientists would go all the way with Plato on innate ideas, his belief that every human being has a potential that can be unlocked by proper education is attractive to many today.

In recent times, a lot of effort has gone in to trying to promote “idea generation tools” or “creativity techniques”. Among the most popular are “association” – using the subconscious to link different concepts – and “brainstorming” – a “group creativity technique” which performs similar functions.

Yet are all these clever schemes barking up the wrong tree?

For a start, in most cases, as Archimedes would be the first to point out, there is no substitute for long study and hard work.

More importantly, from the entrepreneur’s point of view, originality is not necessarily the way to go.

It is unfair but the Great Innovator or the Great Inventor is rarely the one who reaps the rewards of his discoveries. It is the Great Adaptor who usually gets rich.

There are exceptions – Edison being the most obvious – but original thinkers are usually viewed with suspicion by the less imaginative masses. They often die poor. It takes a more conventional thinker to see how the original idea is relevant to people like himself and to sell it to them in their own terms.

Bill Gates has never made an important discovery of his own, but he is brilliant at applying the discoveries of others to the problems of the masses. He is therefore a great entrepreneur but not a great original thinker.

Similarly, the ancient Greeks, who were great original thinkers, were eventually conquered by the Romans, who rarely had an original thought, but who were great at adapting the ideas of others – most notably of the Greeks.

With this in mind, the Roman Consul Marcellus, who conquered Archimedes’ city, gave orders that the great engineer was to be taken alive.

Alas, poor Archimedes was so wrapped up in solving a mathematical problem that he failed to identify himself when challenged by a Roman soldier and was promptly killed by mistake.

This is truly symbolic of the fate of Great Innovators at the hands of Great Adaptors.

Writing a book is the easy part–marketing and promoting it takes REAL effort and determination if you want to sell more than a dozen–especially if you’re a self-published author. Here’s an marketing idea I can up with at the spur of the moment while on a beach getaway weekend with my husband. No one had ever heard of my book but it definitely piqued their interest. The key to this video is to learn to PROMOTE yourself and your book no wherever you go!